May 11, 2010
Last year, I had the privilege of working on one of those once-in-a-lifetime projects with a beyond-extraordinary team: the CareFusion Jazz Festival Series. It was fun, it supported two great causes — the arts and healthcare safety — and it covered the full range of marketing communications, from print to digital to PR to onsite events and more.
It was also more than just a pretty face. It was phenomenally successful, as the stats in the press release below show. And now, it’s also award winning.
Thanks to The Exordium Group for making me part of the team, and many kudos to everyone that I worked with on the project. You’re amazing! And a special thanks to Carolyn Rosenberg of C-Design who made burning the late-night oil a pleasant experience.
April 1, 2010
Full Calendar of Programs Designed to Guide Members on Proven Business Strategies from Leading Business Experts
San Jose, CA – March 31, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its second quarter 2010 programs, including webinars, in-person events, and seminars throughout the Bay Area.
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March 25, 2010
WIC Mentoring Program Provides Members with Intensive Workshop to Support Members’ Long-Term Business Growth and Strategy
San Jose, CA – March 23, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced the launch of its spring WIC Mentoring Program as part of the organization’s commitment to supporting the full lifecycle of consultants. A new member benefit, the program is designed to provide guidance and best business practices to WIC members who are interested in improving their marketing and business management processes and skills.
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January 26, 2010
San Jose, CA – January 26, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its 2010 Board of Directors. The all-volunteer Board is comprised of some of the best minds in consulting and includes some key reappointments of WIC’s senior leadership.
The new board is focusing its efforts on adding to and strengthening the wide range of programs and benefits that WIC offers its innovative community of consultants. With an emphasis on social media and even more robust mentoring programs, webinars, and events, the board is committed to ensuring that WIC remains the leading go-to resource for its members and affiliates throughout the United States.
“I’m honored and excited to work closely with such a high-caliber leadership team as we continue to grow and strengthen WIC and the programs we offer our members,” Horzewski commented. “The organization is dedicated to supporting consultants of every experience level, so they have what they need to grow their businesses even in an uncertain economic climate.” Read the rest of this entry »
January 11, 2010
San Mateo, CA – January 11, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its first quarter 2010 program line-up, including webinars and in-person events in Los Gatos, Marin, San Francisco, Walnut Creek, and other Bay Area locations.
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October 23, 2009
A while back, I answered a question posted on LinkedIn. The original question related to whether the person should use first person or third person for team bios. However, the advice I offered applies to any customer-facing communication, be it your website, marketing collateral, or social media tool. Just substitute your 
particular activity for “bios/site” and what I wrote still applies.
No matter what customer-facing communication you’re developing, be it your website, marketing collateral, or social media tool, there are three factors you should consider when making decisions: your audience, your company’s personality, and best practices – with audience being the absolute most important one. That may seem obvious, and most people would nod their heads in agreement, however, it’s often not what companies do. Read the rest of this entry »
October 20, 2009
Entrepreneur’s Advice Featured in 2010 Woman’s Advantage Calendar
San Jose, CA – Avery Horzewski, president/CEO of AVE Consulting, a marketing and customer communication strategy firm, was selected from over 3,500 submissions to be featured in The 2010 Woman’s Advantage Shared Wisdom Calendar. The calendar, released in September, provides advice for women business owners from influential women leaders across the U.S. and Canada. Read the rest of this entry »
October 20, 2009
I was having a Twitter conversation with a friend about Twitter best practices, and he mentioned that he’d love to be able to keep his corporate friends separate from his personal friends. I figured there were probably others who wished for the same thing, so I thought I’d do a quick blog post on how you can categorize your friends in Facebook, creating filters for what each list of friends can and can’t see. This is particularly useful if you’re concerned about letting business associates see more personal posts. The same friend can be on multiple lists. Read the rest of this entry »
September 23, 2009
Nice short article by Digital Inspiration on a new Bit.ly feature: uploading files and sharing them through email, Twitter, and other social networks. The post explains how to do it and lists the advantages of using it vs. uploading files directly to yfrog.
Read “Now Upload Files Through Bit.ly” or try it for yourself.
September 22, 2009
This post originally appeared on the Women in Consulting (WIC) blog. I thought it worthwhile to share with others contemplating social media that at the outset I didn’t embrace it. I was skeptical. I entered into it solely because it was necessary in my role as a communication consultant to understand all ways in which companies can engage their customers. How else could I guide them through the assessment process and help them make the best decision.
Without a doubt, every company should explore the various social media tools in light of their audience(s) and what’s important to them — just like you would any other communication tool. In fact, while speaking at a meeting for the International Association of Professional Administrators, a participant said she didn’t get Facebook pages and asked why she or her company should care. We were looking at DirecTV’s page at the time.
My response: It doesn’t matter if DirecTV (or your company) “gets” social media. What matters is 14,000+ fans do. If customers and prospects want to interact with you via social media, then it’s a mistake to ignore this channel because you don’t like it or “get” it. It really isn’t about you. It’s about them.
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