AVE Consulting Plays Integral Role in Innovative Social Media Marketing Program at San Francisco State


Avery Horzewski Named Program Advisor and Instructor for First College-Level Social Media Certificate in Bay Area

San Jose, CA – March 14, 2011 – AVE Consulting (AVE) today announced its participation in a new Social Media Marketing (SMM) Certificate Program at San Francisco State University’s College of Extended Learning. AVE President Avery Horzewski was named program advisor, along with Susan Barnes, and will teach the program’s course on social media campaigns.

“Social media is no longer a fad, but rather a bona fide communication tool,” said Horzewski. “Whether you like social media or not, if your audience does, you need to consider it —seriously. This program gives marketers the information and tools necessary to manage this communication channel effectively and integrate it into their overall marketing strategy.”

The groundbreaking SMM program, which kicked off in January 2011, is the first college-level certificate in social media offered in the Bay Area. The six-course program provides a solid foundation in the ever-morphing world of social media and gives students an array of skills and tools that they can immediately apply in the workplace. Courses in the program include:

  • The Power of Community: An Introduction to Social Media
  • Mastering Social Media: 3 Essential Tools for the Business Professional
  • Engaging Your Community: Creating an Effective Social Media Campaign
  • Social Media in the Real World: Successful Applications of Social Media Strategies
  • Social on the Go: Trends in Mobile Technology
  • Integrating Social Media into the Overall Marketing Strategy

“A lot of courses show participants the successes of others, but offer no opportunity to apply that knowledge,” continued Horzewski. “All of the courses in San Francisco State’s SMM program are highly interactive with plenty of opportunities to put into practice what’s being learned—and receive feedback on the plans, tools, and ideas developed during each course.”

Added SMM Program Director, Lauren Vanett, “We’re excited to be at the forefront of executive education for marketing professionals with this new program here in the Bay Area, where such key social media players as Facebook, LinkedIn, YouTube, and Twitter were launched and many media luminaries are located.”

About AVE Consulting

Based in San Jose, California, AVE Consulting (AVE) is a marketing and customer communication company that helps businesses communicate with their customers. Whether assessing existing approaches, developing strategies, or executing strategies, AVE brings an audience-focused perspective to the process that results in authentic interactions that truly engage customers. Clients have included such companies as Adobe Systems, ACT Medical, Borland, CareFusion, Cooley Godward LLC, E*TRADE, Exordium Group, Hitachi Data Systems, Logitech, TD Ameritrade, SAP, and Xerox DocuShare.

About San Francisco State’s Social Media Marketing Program

The Social Media Marketing (SMM) program, an offering of San Francisco State’s College of Extended Learning, is designed to provide participants with a solid foundation in the basics of social media marketing, as well as skills that can be applied immediately on the job. The program is designed for working professionals and offers a Certificate in Social Media Marketing, as well as the opportunity to earn continuing education units (CEU) for courses taken on an individual basis. For more information on the program, contact San Francisco State at 415.817.4247; to register, call 414.405.7700, press 5, or go to www.cel.sfsu.edu.

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Renee Maler
PhilosophyPR + Marketing
For AVE Consulting