A while back, I answered a question posted on LinkedIn. The original question related to whether the person should use first person or third person for team bios. However, the advice I offered applies to any customer-facing communication, be it your website, marketing collateral, or social media tool. Just substitute your particular activity for “bios/site” and what I wrote still applies.

No matter what customer-facing communication you’re developing, be it your website, marketing collateral, or social media tool, there are three factors you should consider when making decisions: your audience, your company’s personality, and best practices – with audience being the absolute most important one. That may seem obvious, and most people would nod their heads in agreement, however, it’s often not what companies do. Continue reading →