Whenever I hear “social media should be real, transparent, and audience focused,” I find myself nodding and wondering at the same time. I agree. It should. But why stop there? All communication should be that way. If it were, it would be way more successful.
Fresh from graduate school, where all I studied was communication—how we humans communicated, what worked, what didn’t—I approached every marcom project as a communication vehicle. My view: it didn’t matter how snappy the writing was or how cool the design looked, if it didn’t resonate with audience—if it didn’t communicate—the chances of success were slim.
Fast forward 15 years, and the mantra of “real, transparent, and audience focused” is heard everywhere—but only for social media. It’s a start, and I love it. But let’s make it the mantra for all communication.
While preparing course materials for the new social media campaign class that I’m teaching at SFSU College of Extended Learning, I had the pleasure of revisiting several great campaigns from the past year or so: Old Spice Guy and Old Spice Guy Responses, Live Off Groupon, DEWmocracy, and MTV/Foursquare’s GYT to name a few.
FOR IMMEDIATE RELEASE
Avery Horzewski Named Program Advisor and Instructor for First College-Level Social Media Certificate in Bay Area
San Jose, CA – March 14, 2011 – AVE Consulting (AVE) today announced its participation in a new Social Media Marketing (SMM) Certificate Program at San Francisco State University’s College of Extended Learning. AVE President Avery Horzewski was named program advisor, along with Susan Barnes, and will teach the program’s course on social media campaigns.
“Social media is no longer a fad, but rather a bona fide communication tool,” said Horzewski. “Whether you like social media or not, if your audience does, you need to consider it —seriously. This program gives marketers the information and tools necessary to manage this communication channel effectively and integrate it into their overall marketing strategy.”
New Board to Focus on Expansion of Member Benefits Nationwide
San Jose, CA – February 14, 2011—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its 2011 Board of Directors. The all-volunteer board is especially strong this year, with ten returning and two new members, all of whom are leaders in their field and bring years of professional experience to the organization.
For 2011, WIC is putting increased emphasis on delivering services that members throughout the country can access, such as its highly rated webinars and value-based partnerships with companies like Apple Computer, Office Depot, and Armstrong & Associates insurance brokers. In addition, the board will continue to add new programs, as well as further strengthen existing offerings in social media, mentoring, and events. Continue reading
WIC Kicks Off the New Year with a Host of Thought Leadership Events and a New Partnership with Apple Computer
San Jose, CA – January 3, 2011—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its first quarter 2011 programs, including webinars, networking events, and two new partnerships with Apple Computer and TriNet to augment its already robust member benefits offerings.
Programs slated for the first quarter include: Continue reading
Entrepreneur’s Advice Featured in 2011 Woman’s Advantage Calendar
San Jose, CA – Avery Horzewski, president/CEO of AVE Consulting, Inc., a marketing and customer communication strategy firm, was selected from over 5,000 submissions to be featured in The 2011 Woman’s Advantage Shared Wisdom Calendar. The calendar provides advice for women business owners from influential women leaders across the US and Canada.
Full Calendar of Programs Designed to Guide Members on Proven Business Strategies from Leading Business Experts
San Jose, CA – March 31, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its second quarter 2010 programs, including webinars, in-person events, and seminars throughout the Bay Area.
WIC Mentoring Program Provides Members with Intensive Workshop to Support Members’ Long-Term Business Growth and Strategy
San Jose, CA – March 23, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced the launch of its spring WIC Mentoring Program as part of the organization’s commitment to supporting the full lifecycle of consultants. A new member benefit, the program is designed to provide guidance and best business practices to WIC members who are interested in improving their marketing and business management processes and skills.
San Jose, CA – January 26, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its 2010 Board of Directors. The all-volunteer Board is comprised of some of the best minds in consulting and includes some key reappointments of WIC’s senior leadership.
The new board is focusing its efforts on adding to and strengthening the wide range of programs and benefits that WIC offers its innovative community of consultants. With an emphasis on social media and even more robust mentoring programs, webinars, and events, the board is committed to ensuring that WIC remains the leading go-to resource for its members and affiliates throughout the United States.
“I’m honored and excited to work closely with such a high-caliber leadership team as we continue to grow and strengthen WIC and the programs we offer our members,” Horzewski commented. “The organization is dedicated to supporting consultants of every experience level, so they have what they need to grow their businesses even in an uncertain economic climate.” Continue reading
Entrepreneur’s Advice Featured in 2010 Woman’s Advantage Calendar
San Jose, CA – Avery Horzewski, president/CEO of AVE Consulting, a marketing and customer communication strategy firm, was selected from over 3,500 submissions to be featured in The 2010 Woman’s Advantage Shared Wisdom Calendar. The calendar, released in September, provides advice for women business owners from influential women leaders across the U.S. and Canada. Continue reading