Whenever I hear “social media should be real, transparent, and audience focused,” I find myself nodding and wondering at the same time. I agree. It should. But why stop there? All communication should be that way. If it were, it would be way more successful.
Fresh from graduate school, where all I studied was communication—how we humans communicated, what worked, what didn’t—I approached every marcom project as a communication vehicle. My view: it didn’t matter how snappy the writing was or how cool the design looked, if it didn’t resonate with audience—if it didn’t communicate—the chances of success were slim.
Fast forward 15 years, and the mantra of “real, transparent, and audience focused” is heard everywhere—but only for social media. It’s a start, and I love it. But let’s make it the mantra for all communication.
While preparing course materials for the new social media campaign class that I’m teaching at SFSU College of Extended Learning, I had the pleasure of revisiting several great campaigns from the past year or so: Old Spice Guy and Old Spice Guy Responses, Live Off Groupon, DEWmocracy, and MTV/Foursquare’s GYT to name a few.
FOR IMMEDIATE RELEASE
Avery Horzewski Named Program Advisor and Instructor for First College-Level Social Media Certificate in Bay Area
San Jose, CA – March 14, 2011 – AVE Consulting (AVE) today announced its participation in a new Social Media Marketing (SMM) Certificate Program at San Francisco State University’s College of Extended Learning. AVE President Avery Horzewski was named program advisor, along with Susan Barnes, and will teach the program’s course on social media campaigns.
“Social media is no longer a fad, but rather a bona fide communication tool,” said Horzewski. “Whether you like social media or not, if your audience does, you need to consider it —seriously. This program gives marketers the information and tools necessary to manage this communication channel effectively and integrate it into their overall marketing strategy.”
Entrepreneur’s Advice Featured in 2010 Woman’s Advantage Calendar
San Jose, CA – Avery Horzewski, president/CEO of AVE Consulting, a marketing and customer communication strategy firm, was selected from over 3,500 submissions to be featured in The 2010 Woman’s Advantage Shared Wisdom Calendar. The calendar, released in September, provides advice for women business owners from influential women leaders across the U.S. and Canada. Continue reading
Welcome to the AVE Consulting blog — a blog that focuses on all things related to communication.
My name is Avery Horzewski; I’m a marketing and customer communications consultant. For as long as I can remember, I’ve loved everything related to communication.
While taking an interpersonal communication class at De Anza College, I discovered there was a degree in speech communication. And I never looked back. Bachelors, Masters, and a bit of a Ph.D. later, I’m now putting my communication insights to use helping companies craft effective messaging and engage their customers.