San Jose, CA – October 24, 2011—While the two-year worldwide recession has devastated many businesses, results from the 10th annual Best Practices and Compensation Survey by Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, offers proof that optimism about opportunities for the next 12 months is strong and following multiple best practices helps consultants earn much more.
Avery Horzewski Named Program Advisor and Instructor for First College-Level Social Media Certificate in Bay Area
San Jose, CA – March 14, 2011 – AVE Consulting (AVE) today announced its participation in a new Social Media Marketing (SMM) Certificate Program at San Francisco State University’s College of Extended Learning. AVE President Avery Horzewski was named program advisor, along with Susan Barnes, and will teach the program’s course on social media campaigns.
“Social media is no longer a fad, but rather a bona fide communication tool,” said Horzewski. “Whether you like social media or not, if your audience does, you need to consider it —seriously. This program gives marketers the information and tools necessary to manage this communication channel effectively and integrate it into their overall marketing strategy.”
San Jose, CA – February 14, 2011—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its 2011 Board of Directors. The all-volunteer board is especially strong this year, with ten returning and two new members, all of whom are leaders in their field and bring years of professional experience to the organization.
For 2011, WIC is putting increased emphasis on delivering services that members throughout the country can access, such as its highly rated webinars and value-based partnerships with companies like Apple Computer, Office Depot, and Armstrong & Associates insurance brokers. In addition, the board will continue to add new programs, as well as further strengthen existing offerings in social media, mentoring, and events. Continue reading
WIC Kicks Off the New Year with a Host of Thought Leadership Events and a New Partnership with Apple Computer
San Jose, CA – January 3, 2011—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its first quarter 2011 programs, including webinars, networking events, and two new partnerships with Apple Computer and TriNet to augment its already robust member benefits offerings.
Programs slated for the first quarter include: Continue reading
Upcoming Fourth Quarter Includes Highly Anticipated Webinar on WIC’s 9th Annual Compensation Survey Findings and End-of-Year Charity Event
San Jose, CA – October 4, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its fourth quarter 2010 programs, including workshops, a holiday charity event, and notably, WIC’s 9th Annual Compensation Review presented in a webinar by WIC’s president Avery Horzewski and vice president of operations Jennifer Berkley.
Events slated for the fourth quarter include: Continue reading
San Jose, CA – Avery Horzewski, president/CEO of AVE Consulting, Inc., a marketing and customer communication strategy firm, was selected from over 5,000 submissions to be featured in The 2011 Woman’s Advantage Shared Wisdom Calendar. The calendar provides advice for women business owners from influential women leaders across the US and Canada.
As president of Women in Consulting (WIC), one of my responsibilities is to work with Jen Berkley of The Inside Advantage to prepare WIC’s annual best practices and compensation survey. This is my first year doing the survey, while Jen has done all nine!
As part of the process, I make myself available to bloggers and the press who want to discuss the survey. I had the pleasure of talking with Christine Oneto with GirlsinTech.net, who featured the survey in a recent blog post: “Ninth Annual WIC Compensation Survey Shows Increased Revenue, Optimism.”
Jen and I will be reviewing this year’s results in a WIC-sponsored webinar on November 3 at 11:00am: “WIC 9th Annual Compensation Review: Gain Insights into Consultant Compensation and Best Practices.”
I hope to “see” some of you there.
Traditional and Online Networking Among Top Advice for Business Success
San Jose, CA – September 20, 2010 – Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced the results of its ninth annual compensation survey. Key findings indicate that consultants are optimistic about their consulting practices. Almost half (49 percent) of the respondents reported their revenue increased last year, while 69 percent expect revenue to increase this coming year. Moreover, the vast majority (84 percent) are long-term consultants with no plans to stop consulting.
I had the pleasure of speaking with Chip Camden, an IT consultant and blogger for the TechRepublic, who was writing a post on the lack of women in the IT consulting field. The timing was serendipitous, as Women in Consulting (WIC) was in the midst of compiling our (I’m WIC’s current president) annual compensation survey results.
The results of that interview and Chip’s additional research are presented in his post, “Where Are the Women in IT Consulting?”
Last year, I had the privilege of working on one of those once-in-a-lifetime projects with a beyond-extraordinary team: the CareFusion Jazz Festival Series. It was fun, it supported two great causes — the arts and healthcare safety — and it covered the full range of marketing communications, from print to digital to PR to onsite events and more.
It was also more than just a pretty face. It was phenomenally successful, as the stats in the press release below show. And now, it’s also award winning.
Thanks to The Exordium Group for making me part of the team, and many kudos to everyone that I worked with on the project. You’re amazing! And a special thanks to Carolyn Rosenberg of C-Design who made burning the late-night oil a pleasant experience.