Netflix Price Increases: A Social Media Case Study

In my last post, I examined how Netflix’s communication style contributed to the problems they’ve been struggling with since July. In this post, I’ll cover a few of the social media blunders Netflix committed throughout this communication spiral.

I firmly believe rules are meant to be broken. But there are some rules—even in the ever-changing social media world—that you’re better off following or being really sure you understand the repercussions if you don’t.

In Netflix’s case, they committed two ginormous no-nos after announcing their new pricing on July 12: saying nothing and deleting posts.

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