Posts Tagged ‘social media best practices’

Netflix Price Increases: A Social Media Case Study

November 7, 2011

In my last post, I examined how Netflix’s communication style contributed to the problems they’ve been struggling with since July. In this post, I’ll cover a few of the social media blunders Netflix committed throughout this communication spiral.

I firmly believe rules are meant to be broken. But there are some rules—even in the ever-changing social media world—that you’re better off following or being really sure you understand the repercussions if you don’t.

In Netflix’s case, they committed two ginormous no-nos after announcing their new pricing on July 12: saying nothing and deleting posts.



Life Happens and Other Stuff I Learned this Past Year

March 14, 2011

A little over a year ago, AVE launched a new website that included a blog. I had every intention of blogging regularly. In fact, you should see the list of blog topics I’ve compiled during the past year. But then life happened.

It started with one loved one almost dying at the beginning of the year and finished with another one being hospitalized at the end of the year, with a host of similar “stuff” in between. At the same time, I began my two-year tenure as president of Women in Consulting and was blessed to be busy with client work.

So, I violated every best practice known to man and let my blog sit virtually untouched. But while horribly embarrassing, it underscores another best practice I hold even higher:

Put your audience first