Archive for the ‘Social Media Strategy’ Category

Netflix Price Increases: A Social Media Case Study

November 7, 2011

In my last post, I examined how Netflix’s communication style contributed to the problems they’ve been struggling with since July. In this post, I’ll cover a few of the social media blunders Netflix committed throughout this communication spiral.

I firmly believe rules are meant to be broken. But there are some rules—even in the ever-changing social media world—that you’re better off following or being really sure you understand the repercussions if you don’t.

In Netflix’s case, they committed two ginormous no-nos after announcing their new pricing on July 12: saying nothing and deleting posts.

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Social Media Campaigns: What Makes a Home Run?

March 21, 2011

While preparing course materials for the new social media campaign class that I’m teaching at SFSU College of Extended Learning, I had the pleasure of revisiting several great campaigns from the past year or so: Old Spice Guy and Old Spice Guy Responses, Live Off Groupon, DEWmocracy, and MTV/Foursquare’s GYT to name a few.

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AVE Consulting Plays Integral Role in Innovative Social Media Marketing Program at San Francisco State

March 14, 2011

FOR IMMEDIATE RELEASE 

Avery Horzewski Named Program Advisor and Instructor for First College-Level Social Media Certificate in Bay Area

San Jose, CA – March 14, 2011 – AVE Consulting (AVE) today announced its participation in a new Social Media Marketing (SMM) Certificate Program at San Francisco State University’s College of Extended Learning. AVE President Avery Horzewski was named program advisor, along with Susan Barnes, and will teach the program’s course on social media campaigns.

“Social media is no longer a fad, but rather a bona fide communication tool,” said Horzewski. “Whether you like social media or not, if your audience does, you need to consider it —seriously. This program gives marketers the information and tools necessary to manage this communication channel effectively and integrate it into their overall marketing strategy.”

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Life Happens and Other Stuff I Learned this Past Year

March 14, 2011

A little over a year ago, AVE launched a new website that included a blog. I had every intention of blogging regularly. In fact, you should see the list of blog topics I’ve compiled during the past year. But then life happened.

It started with one loved one almost dying at the beginning of the year and finished with another one being hospitalized at the end of the year, with a host of similar “stuff” in between. At the same time, I began my two-year tenure as president of Women in Consulting and was blessed to be busy with client work.

So, I violated every best practice known to man and let my blog sit virtually untouched. But while horribly embarrassing, it underscores another best practice I hold even higher:

Put your audience first

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Creating Friends Lists in Facebook

October 20, 2009

facebook_128I was having a Twitter conversation with a friend about Twitter best practices, and he mentioned that he’d love to be able to keep his corporate friends separate from his personal friends. I figured there were probably others who wished for the same thing, so I thought I’d do a quick blog post on how you can categorize your friends in Facebook, creating filters for what each list of friends can and can’t see. This is particularly useful if you’re concerned about letting business associates see more personal posts. The same friend can be on multiple lists. (more…)

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New Bit.ly Feature: Upload Files and Share on Twitter and Elsewhere

September 23, 2009

Nice short article by Digital Inspiration on a new Bit.ly feature: uploading files and sharing them through email, Twitter, and other social networks. The post explains how to do it and lists the advantages of using it vs. uploading files directly to yfrog. 

 Read “Now Upload Files Through Bit.ly” or try it for yourself.

Bit.ly File Upload

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A Skeptic’s View of Social Media: Revisited

September 22, 2009

Social MediaThis post originally appeared on the Women in Consulting (WIC) blog. I thought it worthwhile to share with others contemplating social media that at the outset I didn’t embrace it. I was skeptical. I entered into it solely because it was necessary in my role as a communication consultant to understand all ways in which companies can engage their customers. How else could I guide them through the assessment process and help them make the best decision.

Without a doubt, every company should explore the various social media tools in light of their audience(s) and what’s important to them — just like you would any other communication tool. In fact, while speaking at a meeting for the International Association of Professional Administrators, a participant said she didn’t get Facebook pages and asked why she or her company should care. We were looking at DirecTV’s page at the time.

My response: It doesn’t matter if DirecTV (or your company) “gets” social media. What matters is 14,000+ fans do. If customers and prospects want to interact with you via social media, then it’s a mistake to ignore this channel because you don’t like it or “get” it. It really isn’t about you. It’s about them.

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