In my last post, I examined how Netflix’s communication style contributed to the problems they’ve been struggling with since July. In this post, I’ll cover a few of the social media blunders Netflix committed throughout this communication spiral.
I firmly believe rules are meant to be broken. But there are some rules—even in the ever-changing social media world—that you’re better off following or being really sure you understand the repercussions if you don’t.
In Netflix’s case, they committed two ginormous no-nos after announcing their new pricing on July 12: saying nothing and deleting posts.
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I was having a Twitter conversation with a friend about Twitter best practices, and he mentioned that he’d love to be able to keep his corporate friends separate from his personal friends. I figured there were probably others who wished for the same thing, so I thought I’d do a quick blog post on how you can categorize your friends in Facebook, creating filters for what each list of friends can and can’t see. This is particularly useful if you’re concerned about letting business associates see more personal posts. The same friend can be on multiple lists. 
This post originally appeared on the Women in Consulting (WIC) blog. I thought it worthwhile to share with others contemplating social media that at the outset I didn’t embrace it. I was skeptical. I entered into it solely because it was necessary in my role as a communication consultant to understand all ways in which companies can engage their customers. How else could I guide them through the assessment process and help them make the best decision.