Creating Friends Lists in Facebook

facebook_128I was having a Twitter conversation with a friend about Twitter best practices, and he mentioned that he’d love to be able to keep his corporate friends separate from his personal friends. I figured there were probably others who wished for the same thing, so I thought I’d do a quick blog post on how you can categorize your friends in Facebook, creating filters for what each list of friends can and can’t see. This is particularly useful if you’re concerned about letting business associates see more personal posts. The same friend can be on multiple lists. Continue reading


A Skeptic’s View of Social Media: Revisited

Social MediaThis post originally appeared on the Women in Consulting (WIC) blog. I thought it worthwhile to share with others contemplating social media that at the outset I didn’t embrace it. I was skeptical. I entered into it solely because it was necessary in my role as a communication consultant to understand all ways in which companies can engage their customers. How else could I guide them through the assessment process and help them make the best decision.

Without a doubt, every company should explore the various social media tools in light of their audience(s) and what’s important to them — just like you would any other communication tool. In fact, while speaking at a meeting for the International Association of Professional Administrators, a participant said she didn’t get Facebook pages and asked why she or her company should care. We were looking at DirecTV’s page at the time.

My response: It doesn’t matter if DirecTV (or your company) “gets” social media. What matters is 14,000+ fans do. If customers and prospects want to interact with you via social media, then it’s a mistake to ignore this channel because you don’t like it or “get” it. It really isn’t about you. It’s about them.

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