San Jose, CA – Avery Horzewski, president/CEO of AVE Consulting, a marketing and customer communication strategy firm, was selected from over 3,500 submissions to be featured in The 2010 Woman’s Advantage Shared Wisdom Calendar. The calendar, released in September, provides advice for women business owners from influential women leaders across the U.S. and Canada. Continue reading
I was having a Twitter conversation with a friend about Twitter best practices, and he mentioned that he’d love to be able to keep his corporate friends separate from his personal friends. I figured there were probably others who wished for the same thing, so I thought I’d do a quick blog post on how you can categorize your friends in Facebook, creating filters for what each list of friends can and can’t see. This is particularly useful if you’re concerned about letting business associates see more personal posts. The same friend can be on multiple lists. Continue reading
Nice short article by Digital Inspiration on a new Bit.ly feature: uploading files and sharing them through email, Twitter, and other social networks. The post explains how to do it and lists the advantages of using it vs. uploading files directly to yfrog.
Read “Now Upload Files Through Bit.ly” or try it for yourself.
This post originally appeared on the Women in Consulting (WIC) blog. I thought it worthwhile to share with others contemplating social media that at the outset I didn’t embrace it. I was skeptical. I entered into it solely because it was necessary in my role as a communication consultant to understand all ways in which companies can engage their customers. How else could I guide them through the assessment process and help them make the best decision.
Without a doubt, every company should explore the various social media tools in light of their audience(s) and what’s important to them — just like you would any other communication tool. In fact, while speaking at a meeting for the International Association of Professional Administrators, a participant said she didn’t get Facebook pages and asked why she or her company should care. We were looking at DirecTV’s page at the time.
My response: It doesn’t matter if DirecTV (or your company) “gets” social media. What matters is 14,000+ fans do. If customers and prospects want to interact with you via social media, then it’s a mistake to ignore this channel because you don’t like it or “get” it. It really isn’t about you. It’s about them.
Welcome to the AVE Consulting blog — a blog that focuses on all things related to communication.
My name is Avery Horzewski; I’m a marketing and customer communications consultant. For as long as I can remember, I’ve loved everything related to communication.
While taking an interpersonal communication class at De Anza College, I discovered there was a degree in speech communication. And I never looked back. Bachelors, Masters, and a bit of a Ph.D. later, I’m now putting my communication insights to use helping companies craft effective messaging and engage their customers.