Entrepreneur’s Advice Featured in 2011 Woman’s Advantage CalendarSan Jose, CA – Avery Horzewski, president/CEO of AVE Consulting, Inc., a marketing and customer communication strategy firm, was selected from over 5,000 submissions to be featured in The 2011 Woman’s Advantage Shared Wisdom Calendar. The calendar provides advice for women business owners from influential women leaders across the US and Canada.
As president of Women in Consulting (WIC), one of my responsibilities is to work with Jen Berkley of The Inside Advantage to prepare WIC’s annual best practices and compensation survey. This is my first year doing the survey, while Jen has done all nine!
As part of the process, I make myself available to bloggers and the press who want to discuss the survey. I had the pleasure of talking with Christine Oneto with GirlsinTech.net, who featured the survey in a recent blog post: “Ninth Annual WIC Compensation Survey Shows Increased Revenue, Optimism.”
Jen and I will be reviewing this year’s results in a WIC-sponsored webinar on November 3 at 11:00am: “WIC 9th Annual Compensation Review: Gain Insights into Consultant Compensation and Best Practices.”
I hope to “see” some of you there.
Traditional and Online Networking Among Top Advice for Business SuccessSan Jose, CA – September 20, 2010 – Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced the results of its ninth annual compensation survey. Key findings indicate that consultants are optimistic about their consulting practices. Almost half (49 percent) of the respondents reported their revenue increased last year, while 69 percent expect revenue to increase this coming year. Moreover, the vast majority (84 percent) are long-term consultants with no plans to stop consulting.
I had the pleasure of speaking with Chip Camden, an IT consultant and blogger for the TechRepublic, who was writing a post on the lack of women in the IT consulting field. The timing was serendipitous, as Women in Consulting (WIC) was in the midst of compiling our (I’m WIC’s current president) annual compensation survey results.
The results of that interview and Chip’s additional research are presented in his post, “Where Are the Women in IT Consulting?”
Last year, I had the privilege of working on one of those once-in-a-lifetime projects with a beyond-extraordinary team: the CareFusion Jazz Festival Series. It was fun, it supported two great causes — the arts and healthcare safety — and it covered the full range of marketing communications, from print to digital to PR to onsite events and more.
It was also more than just a pretty face. It was phenomenally successful, as the stats in the press release below show. And now, it’s also award winning.
Thanks to The Exordium Group for making me part of the team, and many kudos to everyone that I worked with on the project. You’re amazing! And a special thanks to Carolyn Rosenberg of C-Design who made burning the late-night oil a pleasant experience.
San Jose, CA – March 31, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its second quarter 2010 programs, including webinars, in-person events, and seminars throughout the Bay Area.
San Jose, CA – March 23, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced the launch of its spring WIC Mentoring Program as part of the organization’s commitment to supporting the full lifecycle of consultants. A new member benefit, the program is designed to provide guidance and best business practices to WIC members who are interested in improving their marketing and business management processes and skills.
San Jose, CA – January 26, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its 2010 Board of Directors. The all-volunteer Board is comprised of some of the best minds in consulting and includes some key reappointments of WIC’s senior leadership.
The new board is focusing its efforts on adding to and strengthening the wide range of programs and benefits that WIC offers its innovative community of consultants. With an emphasis on social media and even more robust mentoring programs, webinars, and events, the board is committed to ensuring that WIC remains the leading go-to resource for its members and affiliates throughout the United States.
“I’m honored and excited to work closely with such a high-caliber leadership team as we continue to grow and strengthen WIC and the programs we offer our members,” Horzewski commented. “The organization is dedicated to supporting consultants of every experience level, so they have what they need to grow their businesses even in an uncertain economic climate.” Continue reading
San Mateo, CA – January 11, 2010—Women in Consulting (WIC), a collaborative community of professional consultants and small business owners, today announced its first quarter 2010 program line-up, including webinars and in-person events in Los Gatos, Marin, San Francisco, Walnut Creek, and other Bay Area locations.
A while back, I answered a question posted on LinkedIn. The original question related to whether the person should use first person or third person for team bios. However, the advice I offered applies to any customer-facing communication, be it your website, marketing collateral, or social media tool. Just substitute your 
particular activity for “bios/site” and what I wrote still applies.
No matter what customer-facing communication you’re developing, be it your website, marketing collateral, or social media tool, there are three factors you should consider when making decisions: your audience, your company’s personality, and best practices – with audience being the absolute most important one. That may seem obvious, and most people would nod their heads in agreement, however, it’s often not what companies do. Continue reading
