Last year, I had the privilege of working on one of those once-in-a-lifetime projects with a beyond-extraordinary team: the CareFusion Jazz Festival Series. It was fun, it supported two great causes — the arts and healthcare safety — and it covered the full range of marketing communications, from print to digital to PR to onsite events and more.
It was also more than just a pretty face. It was phenomenally successful, as the stats in the press release below show. And now, it’s also award winning.
Thanks to The Exordium Group for making me part of the team, and many kudos to everyone that I worked with on the project. You’re amazing! And a special thanks to Carolyn Rosenberg of C-Design who made burning the late-night oil a pleasant experience.
The Exordium Group Wins Prestigious Event Marketer Ex Award
Agency’s Work on the CareFusion Jazz Festival Series Beats Out Campaigns for Pepsi, Shell and Other Distinguished Brands
PARK CITY, Utah, May 11 /PRNewswire/ — The Exordium Group, an integrated marketing agency specializing in strategic, experiential and digital marketing, today announced that it won the Event Marketer Magazine 2010 Ex Award for “Best Multi-Venue Event (B-to-B).” The award recognized the CareFusion Jazz Festival Series, which The Exordium Group created for Cardinal Health to help launch its spinoff, CareFusion. A leading global medical device company, CareFusion is now a publicly traded company and part of the Standard & Poor’s 500. The Ex Award is the leading recognition program for experiential marketing.
“Our agency’s focus has always been on creating fully integrated experiential marketing programs that deliver measurable results for our clients,” said Ronda Thomas, president and chief executive officer of The Exordium Group. “This international award is very competitive, and we’re proud to have such high-caliber validation of our work with CareFusion on their multi-city jazz series. Our team is especially honored to bring a new brand to market and be recognized in the company of amazing campaigns created for Pepsi-Cola, Shell, and other distinguished brand names.”
The CareFusion Jazz Festival Series was created to help launch the CareFusion brand, support the arts at a critical economic time and recognize individuals and organizations working to improve patient care. Program components included sponsorship of leading international jazz festivals in Newport, Chicago, Monterey, Sydney, Paris and New York; live television broadcasts of performances direct to hospitals; and VIP events at the festivals to raise funds and awareness for improved patient safety.
Festival activation was complemented by public relations, full digital activation at www.carefusionjazz.com, sales integration, print advertising and social media. The program ultimately generated in excess of 2 billion measured media impressions, drove over 23 million impressions in leading international media and created significant brand awareness for CareFusion. The CareFusion Jazz Festival series is returning for its second year this summer.
Partners supporting this program included: The 1st Movement, for assistance with digital; ImagiCorps, in support of design and build of on-site activation; Flying Colors, broadcast; Philosophy PR + Marketing, public relations; AVE Consulting, communications; and many others.
The Ex Awards are hosted annually by Event Marketer Magazine to recognize excellence in event marketing and communications globally. This year’s entries included over 600 submissions from most major brands for campaigns all over the world. For more information about the award, visit: http://www.eventmarketer.com/.
About The Exordium Group, Inc.
Now in its 16th year, The Exordium Group is a full-service integrated marketing agency with strong expertise in strategic, experiential and digital marketing. Creating programs for global leaders, such as Cardinal Health, CareFusion, Medtronic, Fraxel, AMD, Visa, Microsoft, Getronics, and Sun Microsystems, has brought the agency to the forefront of their industry. Driven by passion to produce the highest return on investment The Exordium Group maximizes the intersection of sports, arts and entertainment with technology and digital solutions to achieve measurable, accountable results. The Exordium Group has primary locations in Park City, Utah, Silicon Valley and London, England, and services clients on a global basis. For more information please visit www.exordiumgroup.com or call 435-940-0600.
