Some Good Reading

Some Good Reading
Below is a list of books that either we or our clients have found useful. If you have a book you’d like to recommend, please send us an email.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
Author: Darren Rowse
Publisher: Wiley
Notes: While it references “blogging your way to a six-figure income,” that doesn’t have to be your goal to benefit from this book. It provides a good solid overview of blogging, along with useful tips and techniques for building a successful blog. 

31 Days to Build a Better Blog Workbook
Author: Darren Rowse
Publisher: Problogger.com
Notes: 31 useful tips, with specific details on how to implement each one and links to additional resources and examples. 

42 Rules for 24-Hour Success on LinkedIn
Author: Chris Muccio, David Burns, Petty Murrah
Publisher: Super Start Press
Notes: As one reviewer put it, great for beginners and a useful reference for more experienced LinkedIn users. Available on Amazon.

Groundswell: Winning in a World Transformed by Social Technologies
Author: Charlene Li, Josh Bernoff
Publisher: Harvard Business School Press
Notes: If you read only one social media book, read this one—especially if you’re not from the Facebook generation. However, the book has good examples and strategies even for those from that generation. Available on Amazon.

The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly
Author: David Meerman Scott
Publisher: Wiley
Notes: A nice overview (with case study examples), especially if you’ve not done much with social media to date. Available on Amazon.

Secrets of Social Media Marketing
Author: Paul Gillin
Publisher: Linden Publishing
Notes: Easy to understand and full of real-world examples. A good starting point. Available on Amazon.

Strengths Finder 2.0
Author: Tom Rath
Publisher: Gallup Press
Notes: A book/tool to help people uncover their strengths. Available on Amazon.

Twitter Means Business: How Microblogging Can Help or Hurt Your Company
Author: Julio Ojeda-Zapata
Publisher: Happy About
Notes: Good overview, and a lot of examples. More business-to-business examples would make it better. Available on Amazon.

Web Analytics an Hour a Day
Author: Avinash Kaushik
Publisher: Sybex
Notes: Provides a clear picture on how to use Web analytics to demonstrate your return on investment for online marketing. Available on Amazon.

WordPress Complete
Author: Hasin  Hayder
Publisher: PACKT Publishing
Notes: While a couple of years old, this book gives a good overview of how to implement and manage a WordPress blog. Available on Amazon.

Building a WordPress Blog People Want to Read
Author: Scott McNulty
Publisher: Peachpit Press
Notes: More recent than WordPress Complete, it provides a good starting point for people new to WordPress. Available on Amazon.

WordPress for Dummies 2nd Edition 2009
Author: Lisa Sabin-Wilson
Publisher: For Dummies
Notes: If you like the “For Dummies” series, this is a good book to buy. It covers up to the latest upgrades to the WordPress software though 2.7.x. Available on Amazon.