A while back, I answered a question posted on LinkedIn. The original question related to whether the person should use first person or third person for team bios. However, the advice I offered applies to any customer-facing communication, be it your website, marketing collateral, or social media tool. Just substitute your 
particular activity for “bios/site” and what I wrote still applies.
No matter what customer-facing communication you’re developing, be it your website, marketing collateral, or social media tool, there are three factors you should consider when making decisions: your audience, your company’s personality, and best practices – with audience being the absolute most important one. That may seem obvious, and most people would nod their heads in agreement, however, it’s often not what companies do. (more…)
San Jose, CA – 
I was having a Twitter conversation with a friend about Twitter best practices, and he mentioned that he’d love to be able to keep his corporate friends separate from his personal friends. I figured there were probably others who wished for the same thing, so I thought I’d do a quick blog post on how you can categorize your friends in Facebook, creating filters for what each list of friends can and can’t see. This is particularly useful if you’re concerned about letting business associates see more personal posts. The same friend can be on multiple lists. 
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