Key Team Members

Avery Horzewski—President/CEO
Avery began her career as a Marcom writer at Hitachi Data Systems (HDS), where she wrote everything from executive-level brochures to white papers to flyers to gift and product catalogs. Before leaving HDS to consult full time, Avery advanced to the position of Director, Web Content and Design. In this role, she was responsible for setting the creative direction, planning overall site strategy, and managing the day-to-day responsibilities of the corporate website.

As a consultant, Avery works with companies of all sizes, helping them develop compelling, persuasive, and effective customer communication strategies and marcom deliverables.

As the project lead in each AVE engagement, Avery utilizes her expertise in the following areas:

  • Communication strategy
  • Navigation/information architecture
  • Project management
  • Usability analysis
  • Website creative direction
  • Website strategy development
  • Writing—both print and Web

Full resume

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Dylan Simpson—Graphic Designer, Developer
Dylan brings more than 20 years of experience in graphic design and pre-press processes and over eight years of experience in Web development. At the cornerstone of his career are art direction and project management in an agency environment.

Dylan has done just about everything in the areas of graphic design and multimedia production. His massive portfolio is diverse and includes print advertising, corporate identities, brochures, packaging, annual reports, exhibit signage, direct mail, and websites. He balances a traditional fine-art background with contemporary design skills. His primary focus is creating a clear message for both print and Web, translating client needs and ideas into an artistic, informative format.

His software experience includes Adobe Illustrator, InDesign, Photoshop, Dreamweaver, Fireworks, Flash, ImageReady, After Effects, Encore, Premier Pro, and Soundbooth. His programming background covers Web 2.0, AJAX, ASP, CSS, JavaScript, PHP, and XML. And he’s versed in both the Windows and Mac platforms.

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Carolyn Rosenberg—Graphic Designer
Carolyn has a bachelor’s degree in graphic design from San Jose State University and more than 25 years of experience as a graphics designer and creative director, working in both agencies and corporate marketing departments. Her agency experience encompasses companies of all sizes, from small businesses to high-tech companies, and covers the full range of print deliverables. As the art director and creative director at Hitachi Data Systems, Carolyn designed a wide array of deliverables, from collateral to event signage, and was instrumental in redesigning the company’s collateral worldwide.

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